How to Become a Cyber Entrepreneur : Startup Pitches & Founder Insights (Panel)

The Trust Valley is a public-private partnership aimed at promoting the excellence of the Lake Geneva region in the field of digital trust and cybersecurity.

Public authorities, academic institutions and economic players are joining forces to promote this unique centre of expertise and encourage the emergence of innovative projects.

Andrea has 12 years of experience at CERN leading risk analysis and steering innovation as chair of multiple expert panels, he now drives cutting-edge AI solutions at Reshape, tackling the biggest challenges in systems engineering.

Claudio Marforio is a co-founder of Futurae, overseeing the company’s strategic trajectory and long-term mission. A computer scientist with a PhD in Mobile Security from ETH Zurich, he specializes in bridging advanced research with operational growth. Claudio is focused on building an organization where technical excellence and business strategy align, ensuring that security remains a seamless, invisible layer of the digital experience.

Pascal is a seasoned leader with over 20 years of experience in new business development, strategy, and digital transformation. Passionate about strengthening trust in the digital economy, he currently serves as Secretary General of the Economy of Trust Foundation, where he leads a platform that connects key stakeholders and accelerates the development of innovative solutions across sustainability, health, finance, manufacturing, and e-governance.

Through his work, Pascal fosters collaboration among trust-related technology and solution providers, including those working with blockchain, crypto, artificial intelligence, data, cybersecurity, digital currencies, and certification systems. He combines deep expertise in trust-tech with a strong international network and a proven ability to engage C-suite leaders, analyze data-driven opportunities, and design impactful client programs. Committed to advancing the ecosystem of trusted digital solutions, Pascal actively encourages organizations and professionals in the field to connect, collaborate, and contribute to shaping a more secure and reliable digital future.